Is Sprite’s ‘Obey Your Thirst’ Campaign Connecting?

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Photo Credit: @RobinMartea Instagram


When Sprite launched their ‘Obey Your Thirst’ campaign earlier this Summer, I was ecstatic because I knew how well the brand is able to connect with the hip-hop culture. This was eminent from the beginning, when they ran their ads in 1994, featuring artists such as Pete Rock, C.L. Smooth and Grand Puba. The brands aesthetic is brought to life by the studio setting, the clothing and most important, the freestyles.  Continue reading


Drake Did It Again

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I felt Drake would do something else, but wasn’t sure exactly what. I thought he was going to release another diss track the other night after Meek dropped “Wanna Know”, but I guess he had something better in mind. Seeing how this years OVO Festival went, he had a well thought out plan. Drake’s relentless in his efforts in reminding Meek to never disrespect him nor the 6 ever again. After seeing the display of Meek meme’s during his “Back to Back” performance and the fans actively engaged in the beef, it’s becoming increasingly more difficult to decipher what Meek’s next move should be. I still say Meek should try to spit some fire one more time. Continue reading

What Should Meek Do?

Meek Mill

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It’s been a few days since Meek Mill released the Drake diss track, “Wanna Know” and the internet is still showing no mercy and no signs of letting up any time soon. In fact, this is going to be one of those epic rap battles that will loom in hip-hop history. One because the allegations that were made against Drake haven’t been solidified, two, because Drake showed and proved on “Back to Back” and three because Meek tried and many felt he didn’t quite reach the mark.  But, despite all that, I think that Meek could reinstate himself and come back from this rap beef roasting session. For reference on how the beef between Drake and Meek Mill started, EW has provided a great back story. Continue reading


{Review}: ‘If You’re Reading This It’s Too Late’ Is Not A Mixtape, It’s An Album

Screen Shot 2015-02-22 at 6.24.30 PMFirst things first; I rarely write music reviews. If I write a review, it’s because I feel strongly about a particular project. It has had to positively impact the way that I view and think about life. I also have to connect with it in some way. I often refrain from speaking in a negative tone, being careful not to sway another person’s opinion about an artists body of work, since music is solely based on the listener’s personal experience. In fact, my reviews aren’t reviews, but my own subjective evaluation.

Drake’s If You’re Reading This It’s Too Late is one of a handful of projects that I’ve managed to connect with. I don’t know Drake personally, but oddly enough, it feels as if I’m inadvertently involved in the conversations that he’s having through his music. His strong story telling abilities set the scene and paint a vivid portrait of the people he knows and the places in which he’s been. What really makes me connect, though, is how he describes what he’s feeling, which is often my sentiments exactly.

Photo Credit: Theo Skudra

Photo Credit: Theo Skudra

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