Is Sprite’s ‘Obey Your Thirst’ Campaign Connecting?

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Photo Credit: @RobinMartea Instagram

‘OBEY YOUR VERSE’

When Sprite launched their ‘Obey Your Thirst’ campaign earlier this Summer, I was ecstatic because I knew how well the brand is able to connect with the hip-hop culture. This was eminent from the beginning, when they ran their ads in 1994, featuring artists such as Pete Rock, C.L. Smooth and Grand Puba. The brands aesthetic is brought to life by the studio setting, the clothing and most important, the freestyles.  Continue reading

{Inspirational}: Manage Success & Negativity Like Drake

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Photo Credit: Vibe Magazine

Late Tuesday night, Twitter erupted with retweets from Meek Mill, who ranted about Drake’s inability to write his own lyrics and other issues within the music industry. As the Twitter-verse conversed about that topic, I went on a search to determine what sparked the tirade. I was unable to come up with a valid reason, but I did come across something positive and interesting Drake said during his Sprite “Obey Your Thirst” documentary. He gives a couple of great quotables on success and battling negativity, which correlate perfectly with this current situation. Continue reading