Is Sprite’s ‘Obey Your Thirst’ Campaign Connecting?

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Photo Credit: @RobinMartea Instagram

‘OBEY YOUR VERSE’

When Sprite launched their ‘Obey Your Thirst’ campaign earlier this Summer, I was ecstatic because I knew how well the brand is able to connect with the hip-hop culture. This was eminent from the beginning, when they ran their ads in 1994, featuring artists such as Pete Rock, C.L. Smooth and Grand Puba. The brands aesthetic is brought to life by the studio setting, the clothing and most important, the freestyles.  Continue reading

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