Is Sprite’s ‘Obey Your Thirst’ Campaign Connecting?

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Photo Credit: @RobinMartea Instagram

‘OBEY YOUR VERSE’

When Sprite launched their ‘Obey Your Thirst’ campaign earlier this Summer, I was ecstatic because I knew how well the brand is able to connect with the hip-hop culture. This was eminent from the beginning, when they ran their ads in 1994, featuring artists such as Pete Rock, C.L. Smooth and Grand Puba. The brands aesthetic is brought to life by the studio setting, the clothing and most important, the freestyles.  Continue reading

Build A Partnership Like Bally & J.Cole (5 Branding Tips)

NEW YORK, NY - AUGUST 05: J. Cole attends BALLY's 'Off the Grid' New York Premiere on August 5, 2015 in New York City. (Photo by Neilson Barnard/Getty Images for BALLY)

NEW YORK, NY – AUGUST 05: J. Cole attends BALLY’s ‘Off the Grid’ New York Premiere on August 5, 2015 in New York City. (Photo by Neilson Barnard/Getty Images for BALLY)

THE BALLY / COLE PARTNERSHIP

As an up and coming artist in today’s social media realm, it’s increasingly becoming more difficult to distinguish one’s artistic talents in an overly saturated market. Luckily, there are ways that can enhance an artists’ brand in a sea of contenders. One brand in particular, who has also utilized unique marketing to their advantage is Dreamville RecordsContinue reading